Hasad news –Ayla has announced the first official launch an initiative to encouragement the recycling of plastic and metal bottles of three smart waste sorting machines developed in collaboration with Our Environment, a youth-led Jordanian startup specializing in smart recycling solutions. The project is supported by the Ministry of Digital Economy and Entrepreneurship and Plan International, and forms part of Ayla’s ongoing efforts to promote sustainability and support the green economy ecosystem in Jordan.
This collaboration represents a new milestone in Ayla’s journey toward environmental innovation, introducing interactive technological solutions that contribute to waste reduction and encourage residents, visitors, and employees to adopt simple yet effective environmentally responsible practices with tangible positive impact.
The machines have been installed across three key locations within Ayla, including Marina Village, the main employees’ offices, and the Golf Academy, ensuring broad access to the initiative across different user groups.
The project represents a strategic addition to Ayla’s sustainability framework, reinforcing its position as a leading entity in advancing the green economy through inclusive, environmentally friendly, and interactive experiences. It also supports national efforts to achieve the objectives of Jordan’s Economic Modernization Vision, particularly the Green Growth pillar, while advancing the adoption of more sustainable practices within Ayla and the city of Aqaba.
The newly launched machines enable users to recycle plastic bottles, aluminum cans, and bottle caps through a smart application that calculates points for each recycled item. These points can be redeemed for special offers and discounts, including direct discounts at participating outlets within Marina Village. The application link will be shared with employees and the local community to facilitate onboarding and usage.
Commenting on the launch, Eng. Sahl Dudin, Managing Director of Ayla, said: “The launch of these smart machines reflects Ayla’s firm commitment to supporting environmental innovation and developing sustainable solutions aligned with global best practices. Integrating smart technologies into daily life plays a vital role in raising environmental awareness within the community and reflects our vision of building a sustainable urban environment that supports green growth objectives under the Economic Modernization Vision.”
For her part, Sara Alyan, Founder of Our Environment, expressed pride in the partnership, stating: “We are proud to partner with Ayla in the first official launch of the Our Environment project through smart Reverse Vending Machines, representing the first advanced Jordanian manufacturing initiative of its kind in this field. This collaboration marks a pivotal step in strengthening recycling culture through technology. Our aim is to empower communities to actively participate in environmental protection through innovative and user-friendly solutions, and we hope this project will create a meaningful positive environmental impact within Ayla and across Aqaba, in line with His Majesty’s vision for smart and green Jordanian cities.”
Sara Alyan is recognized as one of Jordan’s leading young environmental entrepreneurs. She founded the Our Environment initiative to combine smart technology with digital incentives to promote sustainable recycling behaviors. The project ecosystem includes smart RVM machines for collecting plastic and aluminum, integrated with a digital application that rewards users with points and incentives, alongside workshops and awareness programs targeting youth to reinforce sustainability and green economy principles.
The project has achieved several notable milestones, including winning the Digital Entrepreneurship Hackathon, being incubated within Orange Jordan’s business incubators, securing the Najahna grant from Plan International, and being selected by the Crown Prince Foundation to be showcased at the Makers Forum as one of Jordan’s innovative green economy projects. Today, it stands as a promising Jordanian model for scalable smart environmental solutions.